We posted the video during the final stages of the editing process, this is as we were sure there was still definitely room for improvement. Asking other people for their feedback was extremely useful to us because each and every person watched the video with a fresh pair of eyes and proposed us some constructive criticism as well as aspects that they really liked about it. Using Facebook as our chosen platform to post our rough cut was a really great idea as it enabled us to contact our target audience within minutes, they were all very keen to watch and comment on it which was helpful to us.
As you can see, the video is definitely not perfect however this was still essential to see if the target audience picked up on these faults or even liked them. We were happy to receive a good number of likes and comments which showed that people enjoyed the video, with some commenting on the fact that it was ''highly effective, well done!!'. We noticed a large amount of people comment on the fact that the ending clip was ''quite simple'' and ''unmoving''. It was good that this was brought up because as a group we were too extremely concerned that our video ended on an anti-climax and that the quality running throughout was inconsistent. This meant that our target audience, who it is aimed at, could see this too which meant that we had to take action and arrange another filming day to alter these scenes.
It is the last scene that people remember the most, therefore we need to make it bold and of a good quality to ensure the audience is satisfied when it ends. We are considering filming outside with the artist standing in front of flowery greenery because it will match the nature theme in our video- thus ensuring continuity.
Another comment we received which required improvement was the scene of the camera tracking Nova as she walks past the wall of red ivy. She initially begins the clip by lip-syncing however as she walks, her hair falls into her face which blocks her mouth therefore you can no longer see what she is singing. It makes the clip actually look as if a mistake has been made and the artist has tried to cover which although she did well, it just doesn't look as professional as it could.
To improve this, our audience suggested we fill this space with other clips which we will certainly take into consideration as we aim to please our audience, especially our target audience as that is, inevitably, who our video is aimed at.
Other than these comments, we received a whole lot of positivity with some stating that it was ''of a professional standard'' and ''very enjoyable to watch''.
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