Tuesday, 12 January 2016

Fragments Tracklist

As a group, we all sat down and planned the album's track list. We needed a variety of song titles which would correctly represent what the album is all about and the artist herself. 

Our aim was for the album Fragments to be an empowering one. We felt that we could turn her lead single 'Without You' which is extremely heartfelt into a positive thing. This is why we ordered the song names in this particular list as it transitions from negativity to positivity. The first few songs are particularly about heart brake and the last few songs are about self empowerment and self love.

1) The first song is 'Without You' obviously by our chosen artist Lana Del Rey. I feel that this is when Nova is at the initial realisation of the separation from her partner and has to deal with these consequences- she feels empty and slightly alone, she knows it will be a tough journey back to recovery. She is at her most vulnerable at this stage.

2) The next song is '1811'. One reason for choosing this is that it is numbers and this adds something different to the track list which I think is successful due to the fact that we don't want everything to look to similar or dull. We also thought that the numbers '1811' could represent the amount of times she thinks about her ex-love everyday, the time she split up with him or to simply represent her mind being so tangled up in the moment that she cannot focus.

3) The song 'Infatuation' symbolises that fact that she had a very intense love for her partner and it has now suddenly ended, likely to never return. 

4) The song 'No Light' is probably the final part of her heart brake on the album. It represents her inability to see any good in herself or the world around her anymore. She has lost all hope and will take her a miracle to get over what has happened. It represents Nova at her lowest point as she is really hurting about the fact she has lost the man she really loves. 

5) 'We Are Human' - this is the moment things seem to make sense to Nova. She was at her lowest point and quickly realised that it is impossible for her to feel any worse- things can only go up from here. This song represents the fact that she realised she is only a normal human being and it is completely natural for her to feel down in a situation like this, however it is also natural for hurting people to heal. The song shows that it is part of our nature to feel emotion. 

6) 'Spectrum' is a rather vague title which can also be a positive thing as it leaves the audience the opportunity to have their own individual interpretation on what it could be about. A spectrum is a wide range of colours which is a metaphor for Nova's emotions. She is letting them all out to become a happier person again.

7) 'Recovery' is the breakthrough song of the album. At this stage her heart is healing and she is learning to become herself again.

8) 'For Me' is a very raw and personal song title. There is emphasis on the word 'me' which shows that she is now beginning to focus on herself and realise how important it is to love yourself. It also can show that she made this album for herself, documenting her romantic life and the lessons she learnt along the way which will all help her in the future.

9) 'Afire Love' shows Nova's intense passion for her music, career, life and friends. It is about how appreciative she is about the life she leads.

10) 'Home' is deliberately placed last on the tracklist. Reason being that Nova has finally realised that home is certainly where the heart is and she is now back surrounded by comfort and happiness which not only ended her troublesome relationship but also the songs on the album. Her personal journey ended here. It is probably the most sentimental song on the album.

We decided to list our tracks vertically in a straight and equal list which is different to how Lana Del Rey presented hers (As seen below). We decided to have a more methodological approach with our song layout to create more structure as this is what Nova's romantic story has. There is the beginning of total and utter loss, a middle of beginning to love herself and an ending of contentment. The chronology of our tracklist is a visual representation of this. I think this works well as it immediately strikes you as bold and simple to read which creates ease for the audience as well as enjoyment.
We also decided not to include numbers on our tracks. We mainly wanted just letters as that represented more of a story- we also didn't want the numbers to draw away any attention from the track names as this is what our ultimate goal is. I feel that this was a good decision to make because numbers would add a bit too much structure to it and we still wanted it to flow nicely so that it wasn't too harsh to read. We want our digipak to have a very warm appearance so that it attracts a viewer immediately rather something too sharp and in your face.

The use of black font was a deliberate decision because it matched the rest of our digipak (which has a black and white theme in places)- this meant that there is strong continuity which is important for the digipak to look like one whole produce rather than separate little sections. Black is also a very professional colour which is definitely a look we are striving for and I feel that it was a good decision as the back cover looks slick and mature, also representing the branding of our artist.
We also kept the font style the same, again, down to consistency which is definitely key in this situation.

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