This video shows us discussing our target audience for our music video. We decided that we wanted our target audience to be ages 16-18, a reason for this is because we, ourselves, fall into this age bracket therefore we know that it is a true representation of the age of people that listen to Lana Del Rey. Typical associations of people this age is reckless behaviour, heartbreak, partying, drugs and alcohol. We feel like we could portray some of these elements in our own video as Lana, herself, also does this- such as by revolving a lot of her song lyrics around love loss and her alcohol problem. She also shows her and her friends socialising and having fun in her music video which we all idolise her for in a way as she is living the exciting life that we do not yet have.
We also all agreed that our target audience should be aimed at both boys and girls. This is because we all know boys and girls that listen to her music so we know that it is appropriate.
After much discussion, since filming we have considered how ages 16-18 is a very narrow target audience. We have decided to keep that as our niche target audience however have extended the overall target audience to 16-23. We feel that this way, it will appeal to more people and at these ages what appeals to them is very similar which is why we think it is so fitting.
Good use of different media to present your ideas.
Something has gone a bit wrong with your upload as there's lots of white space after it. Also your target audience is a bit narrow. You might want to think about adjusting this as you are trying to sell as many downloads/records as possible.
Good use of different media to present your ideas.
ReplyDeleteSomething has gone a bit wrong with your upload as there's lots of white space after it. Also your target audience is a bit narrow. You might want to think about adjusting this as you are trying to sell as many downloads/records as possible.