Naming Our Artist

In order to get a good overall understanding of our artist's branding and background we began by brainstorming possible names for them. Seeing as we have chosen a Lana Del Rey song, and our artist is female, we needed to come up with a range of female names.

The (above) circled names are the four final contenders when narrowing them down.

Narrowing our list of names down to 4 left us with Isla, Aria, Fern and Nova. We scrapped names such as 'Luna' previously (as much as we liked them) as it sounded too much like 'Lana' and one of our main aims was for our artist to be individual and to stand out from the rest of the industry- therefore we had to delve deeper into more unique names. 

We began by firstly removing 'Isla' from our list as although it is rather individual, we felt as if it were the weakest amongst others we had come up with.

Aria- This was on our possible list of names as not only is it short and snappy (so therefore easily memorable), but it has a strong link to music. This is because the definition of Aria is 'an accompanied song for a solo voice'. This makes the name very appropriate and suited to what our artist is all about. Although the name has an intriguing ring to it, we did however think that it was a slightly more popular, current and existing name (similarly sounding to Ariana Grande) and we wouldn't want it to blend in with the crowd. 

Fern- This is another name on our shortlist. As this name is linked to nature, it was a good contender as we were planning to put a lot of nature based scenes in our music video, meaning that the name would create a strong link and tie the video together as one. We all agreed that the name was very lovely and feminine, yet we didn't want it to sound too girly due to the more androgynous and edgy image we were aiming for.

Nova- We felt that nova was a particularly unique name. We aimed to choose an alternative name in order to match our selected alternative genre and this name ticked all of the boxes. We all agreed that the name reminded us of a 'Supernova' which is ''a brief stellar explosion that can outshine an entire galaxy''. This is particularly suiting to our artist as we want them to stand out from the rest of the artists in a competitive music industry. Also as she is an up and coming artist, it can also symbolise the fact that she is a 'star' in the making which is very suiting. As Nova is a short name, I think it is very appropriate as it is most memorable to an audience which is an important factor.

To sum up, we decided to choose NOVA as the name for our artist. It is artistic and edgy which matches the branding of our artist. Also its strong links to a more intergalactic theme leave us with many ideas surrounding outer space when it comes to promotion and designing our digipak which adds to the image we have already created for our artist. This may make them stand out and become more individual from the rest which is exactly what we were aiming for.