Creating Nova's Logo

We researched on DA Fonts for a font that could be used for our logo for Nova. We liked the stenciled effect that this logo gave as it had quite a structured appearance- this would look very sophisticated for our album cover which would be suitable as we are aiming for a professional look. We edited this logo on Photoshop by doubling it up to have a more unique effect. I decided that I don't particularly like this look as it can make it rather difficult to read and we would like it to be very clear.

I like this logo as the lines are very precise and structured. This gives it a very geometric appearance as it is predominantly made from shapes and outlines which are not filled in- this can be a positive as it is not too bold therefore will not detract the viewer's attention away from the main focal point (which would be the photograph of the artist on the front cover). I also like that there are some parts of the line missing in the letters which gives it more of an 'unfinished' appearance- this could portray a sense of mystery within our artist, possibly intriguing the audience.

This logo (to the left) is more of a bold option for our logo. I do not believe it to be as successful as the previous one because the letters are completely filled in, meaning that it appears rather 'heavy' and maybe distracting. We did, however, consider it due to the fact that there are symbols above and below each letter which adds more creative patterns to the words, therefore making it look slightly more intricate and interesting. We rejected this logo because the style of font was not particularly what we were searching for. It didn't appear very unique compared to others as it looked like it could be found on Microsoft Word- something easily accessible to many people and therefore running the risk of looking too 'mainstream'.

This logo has quite a tattoo appearance which I am not particularly fond of. I feel like the curly decorative pieces are a little too much and can even make the title look slightly tacky (in my opinion) which is not something we are striving for. I do not think that it matches our 'unique' and more independent image as this type of font is something quite commonly seen (again, in tattoos) which is why we may reject it.

This is one of our possible logos for our record label 'Opal' that we created. The first image above shows the type of font style we selected called 'Sandre'. I really like the type of lines included within each letter- it gives off quite an edgy appearance and is not something I have seen before, also an important factor in making our logo unique and standing out from the rest. Not only this, but the lines are a range of thick and thin in size, meaning that it would appeal to everyone's tastes. I also feel that they resemble piano keys in a sense which creates a strong tie to the music industry. The text is distinctive and very easily recognisable. The only issue with it is that it could potentially be very difficult to incorporate colour into it due to how bold it is, however this may not be an issue as black writing makes it appear more professional- something important in a very serious industry.

 

This is another logo we could potentially use. This is not my favourite due to the fact that the font is extremely bold and difficult to see as it is so large and thick- this can give quite an immature appearance which is not something that would suit our desire to have a professional appearance. Saying this, having bold font could have a positive outcome as it is able to be easily communicated to an audience and will therefore act as a statement, making an impression immediately. The extra large letters are rather intimidating which could represent the fact that this record label is the best in the business. The 'O' in Opal looks very visually similar to a record which, again, means that there are strong visual links to the music industry. However the font, to me, as a whole is rather plain and not very unique- something we are trying to avoid as we are aiming to create an independent record label.

This font is also not one of my favourites of the others we have created. I do not think it would fit into the 'music business' category as it seems to have more of a horror feel to it, which may be something to steer away from. The letters themselves are also rather peculiar looking- as the weight of line varies which creates more inconsistency. Saying this, as the font is so unique, this could be a positive thing as we wouldn't want our record label to look like anything pre-existing- and the more unique it appears, the more it would stand out.