When asking; 'Do you think this song is appropriate for our music video?' we got a few mixed responses. Roughly 25% disagreed with the song choice and around 75% agreed with it. In the questionnaire (left) you can see that someone from our target audience described it as 'boring' however we wanted to stick with our song 'Without You' by Lana Del Rey as the majority agreed with our choice and although a minority didn't- we just wanted to ensure that enough people supported the song otherwise our video wouldn't have enough appeal to the target audience.
Next, we asked 'Do you think fast or slow paced editing should be used'? The vast majority of people said 'slow paced editing' should be used with only a small percentage saying 'fast paced'. We are going to take these responses into consideration by mainly doing slow editing however with areas of more complicated fast editing to show off the skills that we have. There are also parts of the song that have quite a prominent, heavy beat in which we are planning to use synchronous editing which will differentiate some parts of the video's editing to others for more variety.
We then asked our target audience whether we should include any sort of theme running throughout our video. The idea of love on many questionnaires was very evident, with some suggesting to represent this idea through loss, heartbreak or a breakup- these are all very useful ideas we will consider.
Style and fashion is a very important factor in developing the image of our artist as it makes up who they are as a person (their brand) and contributes to what an audience remembers of them. We asked for ideas on what type of style they should have of which the words 'edgy', 'bohemian' and 'unique' frequently appeared from different individuals. Denim, monochrome and 'flowy' kinds of clothing are the type of clothing we had already imagined and fittingly match the description of our artists style proposed by the questionnaires.
During our research, it became apparent to us that the choices of location are very important in a music video as it is all part of what makes a video enticing to the viewer. We asked whether we should use multiple locations or just one main location and what types of places we should film in. Responses received mainly showed that multiple locations were most preferred (which I agree as I believe it makes the video more interesting and shows more variety). Places such as towns and fields have been noted as recommended places to film as they fit in well with our genre as well as looking aesthetically pleasing.
When initially discussing our target audience, we decided upon the ages 16-18 years old. At first we thought it was a good age range as the themes in the video would be quite relatable however on the return of the questionnaires many people disagreed and felt that it was too narrow. After further discussion, we decided to change it to a niche audience and extend it to 16-22 as discussed in a previous blog post. This means that our video/song will appeal to a larger number and variety of people.
Finally, we asked about which parts of the song should be lip synced. The majority of people reported back by saying that the chorus should be mainly lip synced however some other people said that some of the verses should be lip synced also. I agree with what everyone is saying, therefore we plan to combine everyone's opinion and lip sync part of each verse- not only would this appeal to more of our target audience, but it means that the video remains interesting, balanced and consistent throughout which is very important in order for it to remain professional.
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