Lana Del Rey Lookbook and Style Inspiration

I decided to research further into Lana Del Rey's fashion for inspiration for what our artist will wear in our music video.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       I noticed that her style varies depending on whether she is appearing on a stage or just spotted walking around in public by the paparazzi. Saying this, I think there is a consistent 'retro' theme running throughout many of her outfits which makes her appear particularly unique.  In this image she is wearing a red flowy floral dress which has has a Hawaiian print- this has a strong link to her 'Paradise' album which also has quite a tropical theme, with the album artwork showing palm leaves and other exotic flowers. She describes her music as 'Hawaiian Glam metal' which I feel really suits her appearance.                                                                                                                                                                                                                                                                                                                                         

 Her looks at red carpet events (such as in this image where she is pictured at the movie premier for 'The Great Gatsby') are very statement and reminiscent of the 50's and 60's much like her music. I feel that her vintage style makes her stand out from the rest which is important in such a competitive industry.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Del Rey often dresses very casually too, on and off stage. These denim shorts make her outfit have more of a retro feel to it whilst still appearing very classy. This is the type of outfit that I believe we would take inspiration from as denim has quite an edgy look to it and you can style it up or down- I think it is appropriate for the 'brand' that we have given our artist. 

 We were inspired by her more casual fashion in this scene of our music video. We aim for this scene to be used in a 'break-up' scenario of our video which is why we thought the clothing was so appropriate. Converse, boyfriend jeans and a hoodie meant that the outfit was still stylish but more relaxed and 'everyday'. I feel that this outfit was successful as it captured the mood that we were aiming for in our video. We were trying to portray a sense of heartbreak therefore a laid-back style approach was most suitable, replicating a causal outfit that Lana would wear herself.

We were inspired by Lana's style in this outfit. We 'branded' our artist to have quite a bohemian look which is why we thought that this floaty off the shoulder top paired with dungarees would be perfect. We have drawn inspiration from the 'festival' type of look as well as the retro dungarees that Del Rey is also seen to wear. I believe this outfit to be successful as it does match our branding which will therefore, if we keep this up throughout filming, make our video consistent which is a very positive factor. I also like that the 'floaty' gypsey blouse is easily associated with a beach which therefore adds a little more context to the video and its location.

These type of outfits (such as the green dress above) show Lana's individuality. This dress at the Golden Globe Awards caught a lot of media attention as it was so different, her unique style is definitely something that we want to draw a lot of our inspiration from as we aim for our artist to stand out from amogst the crowd.